Free testimonial questions generator

Testimonial questions that get real stories

Pick your type of business and get the questions to ask for a written or video testimonial, with your name already in them. Untick the ones you don't need, then copy the rest.

100% free · No signup · 9 business types · Written and video

Your business

Goes into the questions. Left empty, they say "us".

Testimonial
How many
Your questions

Testimonial questions for SaaS and software

10 of 10 selected · written testimonial ·

  1. Before Sets the scene, so a reader with the same problem sees themselves.

  2. Why they chose you The doubt they had, and what changed their mind, answers a reader's doubts too.

  3. The result A number or a clear change is what makes a testimonial believable.

  4. The recommendation Who it's for, in their words, tells a reader whether it's for them.

  5. The details Small worries like setup, support or price stop people buying. Answers here clear them.

Untick any that feel like too much, then copy the rest into an email, a form or your interview notes. Sending them in a message? Keep 3: people answer short asks.

Let Proofy send these and collect the answers →

Your questions are copied

    Ask soon after a customer gets a result, and send one reminder at most.

    The ask

    How to ask for a testimonial

    Good questions only help if people answer them. Most customers are happy to give a testimonial; they just need a short, well-timed ask.

    A testimonial request you can copy
    Hi Sam, thanks again for choosing Bloomly!
    
    Would you share a few words about your experience? It takes about two minutes, and it helps people like you decide.
    
    1. What problem made you start looking for a tool like Bloomly?
    2. What has changed since you started using it?
    3. Who would you recommend Bloomly to, and why?
    
    Thank you!
    Priya

    Don't pay for testimonials or put words in people's mouths. If you give anything in return, say so next to the testimonial. Proofy can send the ask for you after every sale, at the right moment, with one reminder.

    The framework

    What makes a good testimonial question?

    A testimonial that sells tells a short story: where the customer started, why they chose you and what changed. Ask in that order, and the answers come out ready to use. To see what those answers look like, read our testimonial examples.

    1. 01

      Before

      Sets the scene, so a reader with the same problem sees themselves.

    2. 02

      Why they chose you

      The doubt they had, and what changed their mind, answers a reader's doubts too.

    3. 03

      The result

      A number or a clear change is what makes a testimonial believable.

    4. 04

      The recommendation

      Who it's for, in their words, tells a reader whether it's for them.

    5. 05

      The details

      Small worries like setup, support or price stop people buying. Answers here clear them.

    On camera

    Video testimonial questions

    On video, people need shorter questions they can answer without notes. Send the questions before you record, and ask for 20 to 30 seconds per answer.

    1. In a sentence or two, what problem were you trying to solve?
    2. What made you choose us?
    3. What's the biggest difference since you started?
    4. What would you say to someone who's not sure yet?
    5. Who would you recommend us to?

    Ask them to repeat the question in the answer: "Before Bloomly, I…". Then each clip makes sense on its own when you cut it for social posts. Pick Video in the tool for a set made for your business.

    Length

    How many testimonial questions should you ask?

    Fewer than you think. Match the number to where you ask.

    Where you ask Questions Why
    A request by email or text 2–3 More than that and most people won't start.
    A testimonial form 3–5 Short answers, one per box.
    A video testimonial 3–5 About a minute of answers in all.
    A call, interview or case study 8–12 You lead, so they can talk longer.
    Every list

    Testimonial questions by type of business

    The full written set for each business type. Swap "us" for your name, or type it into the tool above and copy from there.

    Testimonial questions for SaaS and software

    1. Before What problem made you start looking for a tool like us?
    2. How did you handle it before, and what was frustrating about that?
    3. Why they chose you Why did you pick us over the other options you looked at?
    4. Was there anything that nearly stopped you from signing up?
    5. The result What has changed since you started using us? A number helps, like hours saved or sales won.
    6. Which feature would you miss most if it disappeared tomorrow?
    7. The recommendation Who would you recommend us to, and why?
    8. How would you describe us to a colleague in one sentence?
    9. The details How easy was it to get set up and running?
    10. What was it like when you needed help from our team?

    Testimonial questions for agencies

    1. Before What was going on in your business when you decided to hire an agency?
    2. What had you already tried, and why wasn't it working?
    3. Why they chose you Why did you choose to work with us?
    4. What worried you most before you signed, and how did that turn out?
    5. The result What results have you seen since working with us? Numbers help, like leads, sales or traffic.
    6. Which piece of work from the project are you proudest of?
    7. The recommendation What kind of business would you recommend us to?
    8. If a friend asked about working with us, what would you tell them?
    9. The details How was communication during the project?
    10. Did the project stay on time and on budget?

    Testimonial questions for coaches and courses

    1. Before Where were you before you started, and what felt stuck?
    2. What had you already tried on your own?
    3. Why they chose you What made you decide to sign up with us?
    4. Did you have any doubts before you joined? What helped you decide?
    5. The result What has changed for you since you started? Be as specific as you can.
    6. What's one thing you can do now that you couldn't do before?
    7. The recommendation Who would you recommend us to?
    8. What would you say to someone who's on the fence about joining?
    9. The details How did the format work for you, like the sessions, lessons or support?
    10. Was it worth the time and money you put in? Why?

    Testimonial questions for freelancers

    1. Before What did you need help with when you got in touch?
    2. Had you worked with a freelancer before? How did that go?
    3. Why they chose you Why did you decide to hire us?
    4. Was there anything you were unsure about before we started?
    5. The result How has the finished work helped your business?
    6. Did anything go beyond what you expected?
    7. The recommendation Who would you recommend us to?
    8. How would you describe working with us in one sentence?
    9. The details How were communication and response times?
    10. Were the deadlines and the budget kept?

    Testimonial questions for ecommerce and products

    1. Before What were you looking for when you found us?
    2. Had you tried other products for this? What was missing?
    3. Why they chose you What made you decide to buy from us?
    4. Was there anything that made you hesitate before you ordered?
    5. The result How has the product worked for you so far?
    6. What do you like most about it now that you've used it?
    7. The recommendation Who would you recommend it to?
    8. Would you buy from us again? Why?
    9. The details How were the delivery and the packaging?
    10. Did the product match the photos and the description?

    Testimonial questions for local services

    1. Before What did you need when you first came to us?
    2. Had you tried somewhere else before? What was that like?
    3. Why they chose you Why did you choose us?
    4. Was there anything you were unsure about before your first booking?
    5. The result How did it turn out, and how did you feel afterwards?
    6. What stood out about the service?
    7. The recommendation Who would you recommend us to?
    8. What would you tell a friend who's thinking of booking?
    9. The details How easy was it to book and to find us?
    10. Was the price fair for what you got?

    Testimonial questions for real estate agents

    1. Before Were you buying, selling or renting, and what was your situation?
    2. What worried you most about the process before you started?
    3. Why they chose you Why did you choose us as your agent?
    4. Had you spoken to other agents? What made the difference?
    5. The result How did it turn out? For example, how long it took or the price you got.
    6. Which part of the process was easier because of us?
    7. The recommendation Who would you recommend us to?
    8. Would you work with us again for your next move?
    9. The details How well were you kept up to date along the way?
    10. How were any problems handled when they came up?

    Testimonial questions for clinics and health practices

    1. Before What made you decide to book your first appointment?
    2. How was it affecting your everyday life, if you're happy to share?
    3. Why they chose you Why did you choose us?
    4. Did you have any worries before your first visit? How did we help with them?
    5. The result How do you feel now compared with before?
    6. What can you do now that was hard before?
    7. The recommendation Who would you recommend us to?
    8. What would you tell someone who's nervous about booking?
    9. The details How did the team make you feel during your visits?
    10. How easy was it to book and to get answers to your questions?

    Testimonial questions for consultants and B2B services

    1. Before What challenge was your company facing when you first contacted us?
    2. What had you tried before, and what held it back?
    3. Why they chose you Why did you choose us over other firms?
    4. What concerns did your team have at the start, and how were they handled?
    5. The result What measurable results came out of the work? For example, cost saved, revenue or time.
    6. What would be different today if you hadn't worked with us?
    7. The recommendation What kind of company would get the most from working with us?
    8. How would you describe us to a peer in your industry?
    9. The details How well did we understand your business and your team?
    10. How were communication and reporting along the way?
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    FAQ

    Testimonial questions FAQ

    Is this testimonial questions generator free?

    Yes. There's no signup and no limit. Pick your business type, copy the questions and use them however you like.

    What are the best questions to ask for a testimonial?

    Questions that tell a story in order: what the problem was before, why they chose you, what changed, and who they'd recommend you to. Add one that asks for a number, like time saved or sales won. Specific answers persuade far better than general praise.

    How many questions should I ask for a testimonial?

    Two or three in a request by email or text. Three to five in a form or a video. Eight to twelve only when you're on a call or writing a case study, where you can guide the conversation.

    How do I ask a client for a testimonial?

    Ask soon after they get a result, by the channel you already talk on. Use their name, mention what you did together, say it takes about two minutes, and add two or three questions or one link. Send one reminder at most.

    When is the best time to ask for a testimonial?

    Right after a win: the delivery arrives, the project launches, the first result shows, or they renew. That's when they feel the result most and remember the details.

    Should testimonial questions be open or closed?

    Open. A yes or no question gets a yes or no. Start questions with what, how, why or who, so the answer is in the customer's own words.

    How do I get customers to share specific results?

    Ask for them directly, and give an example of the kind of number you mean: hours a week, sales a month, days to sell. If the first answer is vague, a short follow-up like "roughly how much?" usually gets the number.

    What questions should I ask in a video testimonial?

    Three to five short ones: the problem before, why they chose you, the biggest change, and who they'd recommend you to. Send them the questions first, and ask them to repeat the question in their answer, so each clip makes sense on its own.

    Can I use these questions for a Google review?

    Not really. For a Google review, send one short line and your review link, and let people write what they want. Use these questions for testimonials you collect yourself, for your website, ads and social posts.

    Can I edit a customer's testimonial?

    You can fix typos and shorten it, but don't change what it means. Ask before you use their name, photo or company, and show them the final version if you made changes.

    Do you store the name I type?

    No. The questions are put together in your browser, and nothing you type is sent anywhere.

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