Testimonial Examples & Templates (Short, Story, Video)

Short and sweet

Short testimonial examples

One or two sentences is all a homepage, an ad or a social post needs. Here's one for every type of business. Each has one result and one detail that proves it.

SaaS / app
“We used to spend [4 hours] every Friday chasing invoices. Now it takes [20 minutes], and we get paid [a week] sooner.”
— [Customer name], [job title] at [company]
Agency
“They rebuilt our website in [six weeks], and enquiries went up [40%] in the first [two months].”
— [Client name], [role] at [company]
Coach / course
“In [12] weeks I went from dreading sales calls to closing [3] new clients a month. The scripts alone were worth it.”
— [Client name], [what they do]
Freelancer
“Our new homepage copy converts at [4.2%], up from [1.8%]. And it was delivered [two days] early.”
— [Client name], [role] at [company]
Ecommerce
“The fit was perfect, it arrived in [two days], and it's still my favourite [jacket] [a year] later.”
— [Customer name], [city]
Local service
“They came out [the same day], fixed the leak in [under an hour], and charged exactly what they quoted.”
— [Customer name], [neighbourhood or city]
Real estate
“Our home sold in [nine days], for [$15,000] over the asking price. They handled every viewing, so we didn't have to.”
— [Client name], [bought or sold] in [area]
Clinic / health
“I got an appointment [the next day], and the dentist explained every step before starting. No surprises on the bill either.”
— [Patient first name], [city]
Consulting / B2B
“Their audit found [$120,000] a year in software we were paying for and not using. The project paid for itself in [a month].”
— [Client name], [role] at [company]

The format

The testimonial format: four parts

A testimonial that sells tells a short story. Here's one split into its parts. Each part comes from a question you ask, and the testimonial questions tool has those questions for your business.

01

Before

Our sales team tracked leads in [four] different spreadsheets, and good leads slipped through the cracks every week.

The problem, in the customer's words. A reader with the same problem sees themselves.
02

Why you

We picked it because the free trial worked with our real data on day one, and support answered our questions within [an hour].

Why they picked you, or the doubt they got past. It answers the next customer's doubt.
03

The result

In [three months], our reply time to new leads went from [two days] to [the same day], and we closed [18%] more deals.

What changed, with a number or a clear moment. This is what makes it believable.
04

Who it's for

If your team lives in spreadsheets and hates it, start here.

Who they'd recommend you to. A reader learns whether it's for them.

Then the name, a role or company, and a photo if they agree. Questions are the input and examples are the output: see the questions that draw out each part →

Four testimonial examples side by side: a short one, a story, a before-and-after and a 30-second video script, each with its sample details highlighted in yellow. — The four styles in the tool, from a one-line quote to a 30-second video script.

Every example

Testimonial examples by type of business

Customer and client testimonial examples for nine kinds of business, in all four styles. The highlighted parts are sample details: your customer's real ones go there.

Testimonial examples for SaaS and software

Short testimonial examples

Example 1
“We used to spend [4 hours] every Friday chasing invoices. Now it takes [20 minutes], and we get paid [a week] sooner.”
— [Customer name], [job title] at [company]
Example 2
“Setup took [one afternoon], not the month we'd planned for. The whole team was using it by [Monday].”
— [Customer name], [job title] at [company]
Example 3
“I tried [three] other tools first. This is the first one my team still uses [a year] later.”
— [Customer name], [job title] at [company]

Story testimonial examples

Example 1
“Our sales team tracked leads in [four] different spreadsheets, and good leads slipped through the cracks every week. We picked it because the free trial worked with our real data on day one, and support answered our questions within [an hour]. In [three months], our reply time to new leads went from [two days] to [the same day], and we closed [18%] more deals. If your team lives in spreadsheets and hates it, start here.”
— [Customer name], [job title] at [company]
Example 2
“As a [two]-person finance team, month-end close took us [nine] working days and far too many late nights. Other tools needed a consultant to set up. This one connected to our bank and accounting software in [an afternoon]. Our close now takes [four] days, and I haven't stayed late for it since [March]. I'd recommend it to any small finance team that has outgrown spreadsheets but can't justify an enterprise system.”
— [Customer name], [job title] at [company]

Before-and-after testimonial examples

Example 1
Before
Customer questions arrived by email, chat and phone, and [about 1 in 10] got missed.
After
Every question lands in one inbox, and our average reply time is down to [2 hours].
“We stopped apologising for slow replies.”
— [Customer name], [job title] at [company]
Example 2
Before
Setting up a new hire took [a week] of creating accounts by hand.
After
New hires are ready in [15 minutes], from one checklist.
“It's the first admin tool our managers thank us for.”
— [Customer name], [job title] at [company]

Video testimonial script examples

Example 1
1. 0–5 sIntro
  Hi, I'm [Customer name], [job title] at [company].
2. 5–12 sBefore
  Before, we tracked every project in [three] different tools, and nobody knew what was running late.
3. 12–25 sResult
  Now it's all in one place. We've cut status meetings from [five] a week to [one], and we hit our deadlines far more often.
4. 25–30 sRecommend
  If your team spends more time updating tools than doing the work, give it a try.
Example 2
1. 0–5 sIntro
  Hi, I'm [Customer name]. I run [company], a [ten]-person [design studio].
2. 5–12 sBefore
  Booking a client call used to take [a dozen] emails back and forth.
3. 12–25 sResult
  Now clients pick a time from one link. I've got back about [three hours] a week, and the reminders cut no-shows by [half].
4. 25–30 sRecommend
  If you book meetings all day, this one's an easy yes.

Testimonial examples for agencies

Short testimonial examples

Example 1
“They rebuilt our website in [six weeks], and enquiries went up [40%] in the first [two months].”
— [Client name], [role] at [company]
Example 2
“Our ads finally pay for themselves: [4x] return on ad spend, up from about break-even.”
— [Client name], [role] at [company]
Example 3
“Every [month] they tell us what's working and what isn't, in plain English. That honesty is why we've stayed [three years].”
— [Client name], [role] at [company]

Story testimonial examples

Example 1
“We'd been through [two] agencies that sent pretty reports while our sales stayed flat. This team asked about our margins before they talked about clicks, and that won us over. Within [six months], online sales were up [35%] and our cost per sale had dropped by [a quarter]. If you run a small brand and want an agency that thinks like an owner, talk to them.”
— [Client name], [role] at [company]
Example 2
“Our website was [eight] years old, slow on phones, and embarrassing to send to new clients. We chose them because they showed us real results for businesses our size, not just big-name logos. The new site launched on time, loads in under [two seconds], and now brings in [about 15] quote requests a month. I'd recommend them to any service business whose website is quietly losing them work.”
— [Client name], [role] at [company]

Before-and-after testimonial examples

Example 1
Before
We posted on social media when we remembered, and it brought in [almost no] customers.
After
We post [four] times a week to a plan, and social now brings in [1 in 5] of our new customers.
“For the first time, social media feels like a sales channel, not a chore.”
— [Client name], [role] at [company]
Example 2
Before
We were on page [three] of Google for the searches our customers use.
After
We're in the top [three] for [five] of our main searches, and search traffic has [doubled].
“We stopped paying for every single visitor.”
— [Client name], [role] at [company]

Video testimonial script examples

Example 1
1. 0–5 sIntro
  Hi, I'm [Client name], [role] at [company].
2. 5–12 sBefore
  We were spending [a lot] on ads and couldn't tell which ones worked.
3. 12–25 sResult
  Within [three months] they cut the waste, and now we get [twice] the leads for the same budget.
4. 25–30 sRecommend
  If you want an agency that shows you the numbers, call them.
Example 2
1. 0–5 sIntro
  I'm [Client name], founder of [company].
2. 5–12 sBefore
  We needed a whole new brand before our launch, and we had [eight weeks].
3. 12–25 sResult
  They delivered on time, the first batch sold out in [four days], and people still compliment the packaging.
4. 25–30 sRecommend
  If you've got a tight deadline and a big launch, they're the team.

Testimonial examples for coaches and courses

Short testimonial examples

Example 1
“In [12] weeks I went from dreading sales calls to closing [3] new clients a month. The scripts alone were worth it.”
— [Client name], [what they do]
Example 2
“I'd bought [four] courses and finished none. I finished this one, because every lesson ends with something you actually do.”
— [Client name], [what they do]
Example 3
“I still use the weekly planning habit from our first session, and I've taken [two] full weekends off a month since.”
— [Client name], [what they do]

Story testimonial examples

Example 1
“I'd been a freelance designer for [five] years and was still charging what I charged in year one. I joined because the course was built around real pricing conversations, not theory, and I could ask questions live every [week]. I raised my rates by [60%], and I lost only [one] client, who I was honestly glad to let go. If you know you're undercharging but freeze when it's time to say the number, take this course.”
— [Client name], [what they do]
Example 2
“After my promotion I was managing a team of [seven], and I felt like I was faking it every day. I chose this coach because our first call was about my actual week, not a framework. Within [three months] I had regular one-to-ones running, and my team's engagement score went up [20 points]. I'd recommend them to any new manager who was great at the job but was never taught how to lead.”
— [Client name], [what they do]

Before-and-after testimonial examples

Example 1
Before
I wrote [zero] words of my book in [two] years of meaning to.
After
I finished the first draft in [five] months, at [500] words a day.
“The weekly check-in calls made all the difference.”
— [Client name], [what they do]
Example 2
Before
I ran [two or three] times a month and kept getting injured.
After
I finished my first half marathon in [1:58], injury-free.
“The plan fit my real life, not an athlete's.”
— [Client name], [what they do]

Video testimonial script examples

Example 1
1. 0–5 sIntro
  Hi, I'm [Client name], and I [run a small bakery].
2. 5–12 sBefore
  I knew my numbers were off, but money stuff scared me.
3. 12–25 sResult
  After the course I re-priced my menu, and my profit went up [22%] in [two months].
4. 25–30 sRecommend
  If you avoid spreadsheets like I did, this course makes it simple.
Example 2
1. 0–5 sIntro
  I'm [Client name], [job title] at [company].
2. 5–12 sBefore
  I used to get nervous every time I had to present to our leadership team.
3. 12–25 sResult
  After [eight] sessions I presented our yearly plan to the board, and I actually enjoyed it.
4. 25–30 sRecommend
  If public speaking is holding you back, work with them.

Testimonial examples for freelancers

Short testimonial examples

Example 1
“Our new homepage copy converts at [4.2%], up from [1.8%]. And it was delivered [two days] early.”
— [Client name], [role] at [company]
Example 2
“Clear quote, no surprises, and done in [two weeks]. We've booked [three] more projects since.”
— [Client name], [role] at [company]
Example 3
“Every [Friday] I got a short video walking me through the changes, so I always knew where the project stood.”
— [Client name], [role] at [company]

Story testimonial examples

Example 1
“Our app had a [2-star] rating because it kept crashing on older phones. We hired them because they found the cause during the trial task, before we'd even signed. [Six weeks] later crashes were down [90%], and our rating had climbed to [4.5] stars. If you need a developer who fixes the real problem and explains it simply, hire them.”
— [Client name], [role] at [company]
Example 2
“I needed a logo and brand colours for my shop's launch, and I had no idea where to start. I chose them because their questionnaire made me think about my customers, not just the colours I liked. I had [three] concepts within [a week], and the final logo is now on everything from the sign to the bags. I'd recommend them to any first-time founder who wants a brand that looks established from day one.”
— [Client name], [role] at [company]

Before-and-after testimonial examples

Example 1
Before
Our blog got a new post [once a quarter], and nobody read it.
After
We publish [two] posts a month, and the blog now brings in [a third] of our sign-ups.
“The writing sounds like us, only better.”
— [Client name], [role] at [company]
Example 2
Before
Our product photos were taken on a phone, on the kitchen table.
After
Every listing has professional photos, and our click-through rate is up [27%].
“Customers tell us the photos are why they bought.”
— [Client name], [role] at [company]

Video testimonial script examples

Example 1
1. 0–5 sIntro
  Hi, I'm [Client name], and I run [company].
2. 5–12 sBefore
  Our website was built by a friend [years] ago, and none of us could update it.
3. 12–25 sResult
  Now I can edit any page myself, and enquiries have [doubled] since we launched.
4. 25–30 sRecommend
  If you want a site you can actually manage, they're who I'd call.
Example 2
1. 0–5 sIntro
  I'm [Client name], marketing lead at [company].
2. 5–12 sBefore
  We had a product launch coming and no time to write the emails.
3. 12–25 sResult
  They wrote the whole sequence in [a week], and it brought in [210] pre-orders.
4. 25–30 sRecommend
  If you need writing that sells, and you need it fast, work with them.

Testimonial examples for ecommerce and products

Short testimonial examples

Example 1
“The fit was perfect, it arrived in [two days], and it's still my favourite [jacket] [a year] later.”
— [Customer name], [city]
Example 2
“I've ordered [five] times now. Every parcel arrives well packed, with a handwritten note.”
— [Customer name], [city]
Example 3
“I usually order two sizes and send one back. Their size guide was so accurate I only needed [one].”
— [Customer name], [city]

Story testimonial examples

Example 1
“I'd been looking for a [laptop bag] that fits a [16-inch] laptop and doesn't look like a hiking pack. I chose this one because the photos showed it packed, from every side, and the reviews all mentioned the strap. I've carried it every day for [eight months], and it still looks new. If you commute with a laptop and care how your bag looks, this is the one.”
— [Customer name], [city]
Example 2
“I'd drunk supermarket coffee for years and assumed good coffee was too fussy for weekday mornings. I tried the subscription because I could skip or pause any month, so there was nothing to lose. [Ten] months later I haven't missed a delivery, and I've stopped buying coffee on the way to work, which saves me about [$60] a month. I'd recommend it to anyone who wants café coffee without the café habit.”
— [Customer name], [city]

Before-and-after testimonial examples

Example 1
Before
Our [dog] chewed through a new toy every [week].
After
This one has lasted [four months] and counting.
“Finally, a toy that's worth the money.”
— [Customer name], [city]
Example 2
Before
Every gift I'd bought online arrived looking like a parcel, not a present.
After
This one came gift-wrapped, with a card, [the day before] the birthday.
“It made me look far more organised than I am.”
— [Customer name], [city]

Video testimonial script examples

Example 1
1. 0–5 sIntro
  Hi, I'm [Customer name], from [city].
2. 5–12 sBefore
  I'd been looking for [a sofa] that fits a small flat and doesn't sag.
3. 12–25 sResult
  It arrived in [a week], took [ten minutes] to put together, and [six months] on it still looks new.
4. 25–30 sRecommend
  If you've got a small space, this is the one to get.
Example 2
1. 0–5 sIntro
  Hi, I'm [Customer name].
2. 5–12 sBefore
  I'd given up on finding [running shoes] that fit wide feet.
3. 12–25 sResult
  These fit straight out of the box, and I've run [300 km] in them so far.
4. 25–30 sRecommend
  If you've got wide feet too, try them.

Testimonial examples for local services

Short testimonial examples

Example 1
“They came out [the same day], fixed the leak in [under an hour], and charged exactly what they quoted.”
— [Customer name], [neighbourhood or city]
Example 2
“Our house has never been this clean. [Three] months in, they still notice the little things.”
— [Customer name], [neighbourhood or city]
Example 3
“I booked online at [10pm], had a confirmation in minutes, and the job was done by [Thursday].”
— [Customer name], [neighbourhood or city]

Story testimonial examples

Example 1
“Our boiler broke in the middle of [January], and the first [two] companies we called couldn't come for a week. This team picked up the phone, gave us a price on the call, and came out [the next morning]. We had heat back by [lunchtime], and they showed us how to stop the same fault happening again. If you want a heating engineer who turns up and tells you the truth, call them.”
— [Customer name], [neighbourhood or city]
Example 2
“With [two] kids and two full-time jobs, our garden had turned into a jungle. We chose them because they sent photos of similar gardens and a fixed price, with no 'we'll see'. [Two] days later it was a garden again, and now they come back every [month] to keep it that way. I'd recommend them to any busy family who would rather enjoy the garden than fight it.”
— [Customer name], [neighbourhood or city]

Before-and-after testimonial examples

Example 1
Before
Our office carpets had turned grey after [years] of foot traffic.
After
Cleaned overnight, they look close to new, and the office smelled fresh on [Monday] morning.
“Nobody believed it was the same carpet.”
— [Customer name], [neighbourhood or city]
Example 2
Before
I'd put off fixing a [dripping tap and two sticking doors] for [months].
After
All done in [one] visit, for a fair price.
“One call sorted my whole to-do list.”
— [Customer name], [neighbourhood or city]

Video testimonial script examples

Example 1
1. 0–5 sIntro
  Hi, I'm [Customer name], from [area].
2. 5–12 sBefore
  Our kitchen tap had been dripping for [weeks], and I couldn't get anyone out.
3. 12–25 sResult
  They came [the same day], fixed it in [half an hour], and cleaned up after themselves.
4. 25–30 sRecommend
  If you need someone reliable, call them first.
Example 2
1. 0–5 sIntro
  I'm [Customer name], and I run [a small café] in [area].
2. 5–12 sBefore
  We needed the shop repainted without closing for days.
3. 12–25 sResult
  They worked over [two] nights, and we opened on time each morning to a fresh shop.
4. 25–30 sRecommend
  If you run a business and can't close, they're who you want.

Testimonial examples for real estate agents

Short testimonial examples

Example 1
“Our home sold in [nine days], for [$15,000] over the asking price. They handled every viewing, so we didn't have to.”
— [Client name], [bought or sold] in [area]
Example 2
“As first-time buyers we had a hundred questions. They answered every one, usually within [an hour].”
— [Client name], [bought or sold] in [area]
Example 3
“They gave us an honest price on day one, and it sold at that price in [three weeks].”
— [Client name], [bought or sold] in [area]

Story testimonial examples

Example 1
“Our house had been on the market for [four months] with another agent, and we'd had only [two] viewings. We switched because they came with a clear plan: new photos, a better listing and weekend open houses. We had [11] viewings in the first fortnight and accepted an offer within [a month]. If your house is sitting on the market, talk to them before you drop the price.”
— [Client name], [bought or sold] in [area]
Example 2
“We were moving for work and had to buy a home in [a city we'd never lived in]. We chose them because they did video tours and sent honest notes on every street we asked about. We bought in [five weeks], mostly from [800 miles] away, and the area is everything they said it would be. I'd recommend them to anyone who has to buy from a distance.”
— [Client name], [bought or sold] in [area]

Before-and-after testimonial examples

Example 1
Before
We'd been outbid on [six] homes in a row.
After
With their advice on our offer, we got the [seventh], under our budget.
“They knew the market better than anyone else we spoke to.”
— [Client name], [bought or sold] in [area]
Example 2
Before
Our rental sat empty for [two months] between tenants.
After
Now it's let again within [ten days], to tenants they've checked properly.
“Owning a rental is finally hands-off.”
— [Client name], [bought or sold] in [area]

Video testimonial script examples

Example 1
1. 0–5 sIntro
  Hi, I'm [Client name]. We've just sold our home in [area].
2. 5–12 sBefore
  We were worried we'd have to sell for less than we paid.
3. 12–25 sResult
  They priced it right, it sold in [two weeks], and we got [$8,000] over asking.
4. 25–30 sRecommend
  If you're selling, talk to them first.
Example 2
1. 0–5 sIntro
  We're [Client names], first-time buyers in [city].
2. 5–12 sBefore
  We didn't know where to start, and the paperwork scared us.
3. 12–25 sResult
  They walked us through every step, and we had the keys in [seven weeks].
4. 25–30 sRecommend
  If you're buying your first home, they make it easy.

Testimonial examples for clinics and health practices

Short testimonial examples

Example 1
“I got an appointment [the next day], and the dentist explained every step before starting. No surprises on the bill either.”
— [Patient first name], [city]
Example 2
“The first clinic where I didn't sit in the waiting room. I was seen within [five minutes] of my appointment time.”
— [Patient first name], [city]
Example 3
“Booking, reminders and follow-ups all come by text. I haven't missed an appointment in [a year].”
— [Patient first name], [city]

Story testimonial examples

Example 1
“I'd avoided the dentist for [six years] because of one bad experience. I chose this clinic because they offered a first visit just to talk, with no treatment, and nobody rushed me. I've now been [three] times, and I actually book my check-ups on time. If you're nervous about the dentist, this is the place to start again.”
— [Patient first name], [city]
Example 2
“After my injury, [two] different places told me to just rest it and wait. This clinic did a full assessment on my first visit and gave me a plan I could understand. After [eight] sessions and my exercises at home, I'm back to [playing football on Sundays]. I'd recommend them to anyone who wants a clear plan, not just a waiting list.”
— [Patient first name], [city]

Before-and-after testimonial examples

Example 1
Before
Booking meant calling during work hours and waiting on hold for [20 minutes].
After
I book online in [a minute] and get a reminder the day before.
“It's the little things that keep me coming back.”
— [Patient first name], [city]
Example 2
Before
My kids used to dread every check-up.
After
Now they ask when the next visit is, because of the [sticker wall].
“The team is wonderful with children.”
— [Patient first name], [city]

Video testimonial script examples

Example 1
1. 0–5 sIntro
  Hi, I'm [Patient first name].
2. 5–12 sBefore
  I'd put off getting my [knee] looked at for [months].
3. 12–25 sResult
  They saw me [the same week], explained what was going on, and I left with a clear plan.
4. 25–30 sRecommend
  If you've been putting something off, book in.
Example 2
1. 0–5 sIntro
  I'm [Patient first name], and I've been coming here for [two years].
2. 5–12 sBefore
  I used to dread clinic visits: long waits and rushed appointments.
3. 12–25 sResult
  Here I'm seen on time, and the team always takes [a few minutes] to answer my questions.
4. 25–30 sRecommend
  If you want care that doesn't feel rushed, come here.

Testimonial examples for consultants and B2B services

Short testimonial examples

Example 1
“Their audit found [$120,000] a year in software we were paying for and not using. The project paid for itself in [a month].”
— [Client name], [role] at [company]
Example 2
“They delivered our new pricing model in [six weeks], and our average deal size is up [30%].”
— [Client name], [role] at [company]
Example 3
“They didn't just hand over a report. They stayed until our team could run the new process on [our own].”
— [Client name], [role] at [company]

Story testimonial examples

Example 1
“Our warehouse was getting [one in twenty] orders wrong, and customer complaints were climbing. We hired them because they spent their first week on our floor, not in a meeting room. Within [three months], wrong orders fell to [one in 500], and complaints dropped by [70%]. I'd recommend them to any operations team that needs fixes that stick.”
— [Client name], [role] at [company]
Example 2
“We wanted to sell in [Germany], but we didn't know the rules or the buyers. We chose them because they'd done it for [four] companies like ours and introduced us to two of them. We signed our first [three] customers there within [nine months], on budget. If you're expanding abroad and want people who have walked the path, call them.”
— [Client name], [role] at [company]

Before-and-after testimonial examples

Example 1
Before
Month-end reporting took our team [five] days.
After
It runs automatically, and the team spends that time on analysis instead.
“We finally have the answers before the meeting, not after.”
— [Client name], [role] at [company]
Example 2
Before
[Three] departments, and three different versions of the customer list.
After
One system, one list, and sales and support finally agree.
“The project paid for itself within [a year].”
— [Client name], [role] at [company]

Video testimonial script examples

Example 1
1. 0–5 sIntro
  Hi, I'm [Client name], [role] at [company].
2. 5–12 sBefore
  Our team was growing fast, and our processes weren't keeping up.
3. 12–25 sResult
  They redesigned how we onboard customers, and we cut the time from signed to live by [half].
4. 25–30 sRecommend
  If you're scaling and things are starting to break, bring them in early.
Example 2
1. 0–5 sIntro
  I'm [Client name], CEO of [company].
2. 5–12 sBefore
  We'd lost [three] big bids in a row and didn't know why.
3. 12–25 sResult
  They rebuilt our proposals and coached the team, and we won [four] of our next six.
4. 25–30 sRecommend
  If you're losing deals you should be winning, talk to them.

On camera

Video testimonial examples

A video testimonial needs a shape, not a script. Four beats fit in about 30 seconds: who they are, the problem, the result, and who it's for. Pick Video script in the tool for an example for your business.

Already have written testimonials? Turn them into a short video with the testimonial video maker. Need the questions to ask on camera? See the video testimonial questions.

In ads

Testimonials in advertising

A testimonial ad lets a customer make the claim instead of the brand. It works because people trust other buyers more than they trust sellers. Most testimonial ads use one of four formats.

In an ad, a testimonial counts as your claim. If you couldn't say it yourself, a customer can't say it for you either.

Real testimonials only

Examples to learn from, not testimonials to publish

It's tempting to take a good example, change the name and put it on your website. Don't: a made-up testimonial is illegal in the US, the UK and the EU, and readers can usually tell. Here's what's fine.

This is general information, not legal advice. Rules differ by country, so check the ones that apply to you.

The easier way: collect the real thing

Proofy asks every customer right after they pay or get a result. They answer on one link, by video, text or audio, and our AI asks follow-up questions to get the specific story. Real words, real names, with their permission.

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For customers

How to write a testimonial for a business you used

Asked for a testimonial by a business, a coach or a course? Four sentences are enough. Write it the way you'd tell a friend, and keep it true.

01
Start with before

One sentence on the problem you had when you found them. It's what makes your words useful to the next customer.
02
Say why you chose them

What tipped it: a clear price, a quick reply, a recommendation. Or the doubt you had, and how it turned out.
03
Give one specific result

A number, a date or a moment. “Our boiler was fixed by lunchtime” beats “excellent service”.
04
Say who it's for

Finish with who you'd recommend them to. Then add your name, and your role or town, so readers know you're real.

Stuck? Pick the business type in the tool above and copy the template: it has a blank for each part, with an example of what goes there.

Free tools

Ask for testimonials, then show them off

Testimonial questions generator

Get the questions to ask for a testimonial that tells a real story, for your type of business, written or video.

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Testimonial video maker

Turn a review into a short testimonial video for Reels, TikTok, Shorts or your website, with templates and royalty-free music.

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Google review link generator

Get the link that opens your Google review box in one tap, with a QR code, printable signs and ready-to-send messages.

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FAQ

Testimonial examples FAQ

What is a good example of a testimonial?

A good testimonial is specific. It names the problem the customer had, one clear result and who they'd recommend you to. For example: “We used to spend 4 hours every Friday chasing invoices. Now it takes 20 minutes, and we get paid a week sooner.” One number and one before-and-after persuade more than any amount of “great service!”.

How do you write a short testimonial?

Pick one result and one detail that proves it, and stop at one or two sentences. Lead with the change, add the detail, and end with the customer's name and role or city. Under 35 words is plenty for a homepage, an ad or a social post.

What is the format of a testimonial?

Most strong testimonials have four parts: the problem before, why the customer chose you, the result, and who they'd recommend you to. Then comes their name, their role, company or city, and a photo if they agree. A short testimonial keeps just the result and one detail.

How long should a testimonial be?

One or two sentences, under 35 words, for websites, ads and social posts. Four or five sentences, about 60 to 100 words, for a sales page or a case study. About 30 seconds for a video.

Can I write a testimonial for my customer to sign?

You can send a draft as a starting point, but the customer must rewrite it in their own words, change anything that isn't true and approve the final text. Publishing words they never wrote or saw is a fake testimonial, which the FTC's 2024 rule bans. Our templates have blanks only the customer can fill, and the customer message asks for exactly this.

Are fake testimonials illegal?

In the US, yes. The FTC's rule on reviews and testimonials, in force since October 2024, bans businesses from writing or buying testimonials that misstate who the person is, whether they used the product, or what their experience was. The UK and the EU ban fake reviews too. This is general information, not legal advice.

What is a testimonial in advertising?

An ad that uses a customer's, an expert's or a celebrity's own words to persuade, because people trust other buyers more than the brand. It's also taught as a persuasion technique, sometimes called testimonial propaganda. Common formats are the customer story, before-and-after results, the expert endorsement and the user video.

What should a video testimonial say?

Four beats in about 30 seconds: who they are, the problem before, the result, and who they'd recommend you to. Send the beats as a guide, not a script to read, and let them say it in their own words. Pick Video script in the tool for an example for your type of business.

How do I write a testimonial for a coach or a course?

Say where you were before, why you signed up, one specific result (a number, a habit or a milestone), and who it's for. Keep it in your own words: “I raised my rates by 60% and lost only one client” says more than “life-changing”.

How do I write a testimonial for a friend or a colleague?

Use the same shape: how you know them, one specific thing they did well, the difference it made, and who you'd recommend them to. Keep it to three or four sentences, and say only what you saw yourself.

How do I get testimonials from customers?

Ask right after a win, keep the ask short (two or three questions, or one link), and send one reminder at most. Our free testimonial questions tool gives you the questions to ask, and Proofy can send the ask for you and collect the answers by video, text or audio.

Can I use these examples on my website?

Not as they are. They're models that show what a good testimonial looks like, and every name and highlighted detail is a placeholder. Use them to know what to ask for, then publish only real testimonials from real customers, with their permission.

Do you store the name I type?

No. The templates are filled in in your browser, and nothing you type is sent anywhere.

Testimonial examples and templates

Short testimonial examples for SaaS and software

Short testimonial examples

One result

One detail that proves it

A real person

The testimonial format: four parts

Before

Why you

The result

Who it's for

Testimonial examples by type of business

Testimonial examples for SaaS and software

Short testimonial examples

Story testimonial examples

Before-and-after testimonial examples

Video testimonial script examples

Testimonial examples for agencies

Short testimonial examples

Story testimonial examples

Before-and-after testimonial examples

Video testimonial script examples

Testimonial examples for coaches and courses

Short testimonial examples

Story testimonial examples

Before-and-after testimonial examples

Video testimonial script examples

Testimonial examples for freelancers

Short testimonial examples

Story testimonial examples

Before-and-after testimonial examples

Video testimonial script examples

Testimonial examples for ecommerce and products

Short testimonial examples

Story testimonial examples

Before-and-after testimonial examples

Video testimonial script examples

Testimonial examples for local services

Short testimonial examples

Story testimonial examples

Before-and-after testimonial examples

Video testimonial script examples

Testimonial examples for real estate agents

Short testimonial examples

Story testimonial examples

Before-and-after testimonial examples

Video testimonial script examples

Testimonial examples for clinics and health practices

Short testimonial examples

Story testimonial examples

Before-and-after testimonial examples

Video testimonial script examples

Testimonial examples for consultants and B2B services

Short testimonial examples

Story testimonial examples

Before-and-after testimonial examples

Video testimonial script examples

Video testimonial examples

Tip 1

Tip 2

Tip 3

Tip 4

Testimonials in advertising

The customer story

Before and after

The expert

The user video

Examples to learn from, not testimonials to publish

Real people, real experiences

A draft is fine if the customer owns it

Edit lightly

Say what they got

The easier way: collect the real thing

How to write a testimonial for a business you used

Start with before

Say why you chose them

Give one specific result

Say who it's for

Ask for testimonials, then show them off

Testimonial questions generator